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Google: Now you know!

Google has released clear information on how to perform better in search engines. Provide useful, legitimate content!  This update is called the " Helpful Content Update " and it is clear that original, informative information is king.  A new sitewide ranking system is being added which awards people with good quality content.  Now, this isn't really new, but it clarifies that your ranking can be impacted and if you are a subject matter expert in your field or business, make it shine!  Utilize your website as informational, not just a short brochure or a business card.  Show your knowledge and experience and make it work for your organically. 
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Is Your Website Ready for the Search Engines?

  Photo by sarah b on Unsplash Let's be clear. When it comes to search engines, keep in mind that SEO is an experiment, there are no rules. The  algorithms changes regularly (estimated 400 times a year) and Google doesn’t share specifics on those changes except general guidelines on their site.  That being said, there are some best practices to help improve the rank of the website. We can't cover all of them here, but there are some obvious ones. This applies to the majority of search engines, so don't feel like you need to cater to each one individually.  Most of all, if this is greek to you, consider hiring someone to handle your SEO. Also, if they make promises of specific results, run far away. SEO is a slow, continuous process. Make Your Content Clear According to Google, they want to "see your page the same way the user does". That being said, when you see a search engine entry, you notice the title and a brief description. These are