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Is Your Website Ready for the Search Engines?

  Photo by sarah b on Unsplash Let's be clear. When it comes to search engines, keep in mind that SEO is an experiment, there are no rules. The  algorithms changes regularly (estimated 400 times a year) and Google doesn’t share specifics on those changes except general guidelines on their site.  That being said, there are some best practices to help improve the rank of the website. We can't cover all of them here, but there are some obvious ones. This applies to the majority of search engines, so don't feel like you need to cater to each one individually.  Most of all, if this is greek to you, consider hiring someone to handle your SEO. Also, if they make promises of specific results, run far away. SEO is a slow, continuous process. Make Your Content Clear According to Google, they want to "see your page the same way the user does". That being said, when you see a search engine entry, you notice the title and a brief description. These are