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Google has released clear information on how to perform better in search engines. Provide useful, legitimate content! This update is called the " Helpful Content Update " and it is clear that original, informative information is king. A new sitewide ranking system is being added which awards people with good quality content. Now, this isn't really new, but it clarifies that your ranking can be impacted and if you are a subject matter expert in your field or business, make it shine! Utilize your website as informational, not just a short brochure or a business card. Show your knowledge and experience and make it work for your organically.
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