Do you truly know the purpose of your website? Does it actually have value (sales, marketing, communication) or is it just a brochure with a low conversion rate (site visitors to paying customers)? Do people even know there is a website? Is it static or does it change, giving people a reason to return? Does it answer your customer's questions or do they have to contact you and wait for a response? So many questions, but only good reflection with make a beneficial website.
Google has released clear information on how to perform better in search engines. Provide useful, legitimate content! This update is called the " Helpful Content Update " and it is clear that original, informative information is king. A new sitewide ranking system is being added which awards people with good quality content. Now, this isn't really new, but it clarifies that your ranking can be impacted and if you are a subject matter expert in your field or business, make it shine! Utilize your website as informational, not just a short brochure or a business card. Show your knowledge and experience and make it work for your organically.
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