Is your website really working for you??

Do you truly know the purpose of your website? Does it actually have value (sales, marketing, communication) or is it just a brochure with a low conversion rate (site visitors to paying customers)? Do people even know there is a website? Is it static or does it change, giving people a reason to return? Does it answer your customer's questions or do they have to contact you and wait for a response? So many questions, but only good reflection with make a beneficial website.

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Digital Marketing for the Small Business

OutMarket has put out in interesting white paper on " 15 Ideas to Grow with Digital Marketing ". Online marketing is not just for the big guys but is easily available for small businesses and you need to take advantage of that opportunity to level the playing field in your industry. The article provides some of the first steps in developing your online marketing plan and well worth reading. Some small business owners want to save funds and do it themselves but you might want to consider hiring this out to an online marketing specialist so you can focus on YOUR business. Twitter, Facebook, Google Analytics and social media monitoring can monopolize your time, taking you away from running your business. Shameless plug, McAllister Park Design can help you with your online marketing and increase your exposure online to potential clients. We will work with you as a consultant to help you develop a plan or as your regular marketing guru, your choice.

Google: Now you know!

Google has released clear information on how to perform better in search engines. Provide useful, legitimate content! This update is called the " Helpful Content Update " and it is clear that original, informative information is king. A new sitewide ranking system is being added which awards people with good quality content. Now, this isn't really new, but it clarifies that your ranking can be impacted and if you are a subject matter expert in your field or business, make it shine! Utilize your website as informational, not just a short brochure or a business card. Show your knowledge and experience and make it work for your organically.

How Do We Prepare Students for a Global Knowledge Economy?

I recently participated in a discussion regarding the direction of our community here in Northwest Georgia. Although many candidates for our county commission would like to see more manufacturing jobs, I truly feel that we are not preparing our students to be part of the 'global economy'. Why are we happy with more retail jobs at minimum wage or warehouse jobs for $10 per hour? In our community we can strive to provide a better education geared toward the future. We can also improve our local economy with drawing technology related businesses that are required to have access to highways and won't require more truck routes into our area. We, as a community, aren't preparing our students to strive for better jobs. We, as a community need to move into the 21st century before its too late. Check out this seminar on preparing our students for a global knowledge economy. I hope you will consider the need to prepare your children for the world with soft skills such as d

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